Case Studies
Every case study below is reconstructed from the real artifact — the PRD, the Linear project, the ticket history. Same four questions each time: what was broken, how it was designed, how it was sequenced, what changed.
Three disconnected money screens — wallet, invoices, savings — merged into one dashboard where users can actually act, not just look.
Duplicate and incomplete restaurant records were quietly breaking sales, segmentation and AI labelling. Fixed the legacy data, then closed the door behind it.
Mixpanel and WebEngage disagreed about what users were doing. Rebuilt the event contract so prioritisation stopped running on contradictory numbers.
Three major versions behind and blocking every new integration. Migrated the core ERP from Odoo 15 to 18 with zero data loss and no disruption to live operations.
The app had grown feature by feature for years with no shared visual language holding it together. Led the rebrand from the original Figma file to a new V2.0 system spanning mobile and web.