Case Studies

Seven problems, and what actually shipped.

Every case study below is reconstructed from the real artifact — the PRD, the Linear project, the ticket history. Same four questions each time: what was broken, how it was designed, how it was sequenced, what changed.

In flightTPO / SM Assessment · Sep 2026

AI-Powered Food Order Support Assistant

Support agents were drowning in manual lookups across five systems for every ticket. Delivered a human-in-the-loop AI assistant — context aggregation, PII masking, grounded 3-sentence summaries, categorized next-best-actions — with agents always owning the final decision.

−30%
AHT reduction: +10 pts
FCR improvement

Enterprise GPT API (zero-retention tier)
React / Vue SPA agent portal
REST integrations (5 systems)
OAuth 2.0 + RBAC

ShippedStrategic PRD · 2024

Dsquares Loyalty: Transparent Wallet & Earning Engine

Users were logging in at scale but converting at only 70% — and support was drowning in expired-voucher tickets. Rebuilt the rewards layer as a utility-first transaction companion with explicit state, real-time criteria, and graceful cart validation.

70% → 85%
Activation target: −40%
Support overhead

PostgreSQL
Metabase
Mixpanel / Amplitude
Push notifications

ShippedPRD v1.0 · Jun 2025

Consolidated Financial Dashboard

Three disconnected money screens — wallet, invoices, savings — merged into one dashboard where users can actually act, not just look.

−30%
Page navigations: +20%
Dashboard DAU

React Native
ReactJS
Aggregation APIs
Payment gateway

CompletedLinear project · Completed Feb 2026

Data Cleansing & Onboarding

Duplicate and incomplete restaurant records were quietly breaking sales, segmentation and AI labelling. Fixed the legacy data, then closed the door behind it.

99%
Target data accuracy: −50%
Support load

Odoo
Fuzzy matching
Webhooks
Instagram Graph API

ShippedLinear project · 2026

Analytics Tracking Consistency

Mixpanel and WebEngage disagreed about what users were doing. Rebuilt the event contract so prioritisation stopped running on contradictory numbers.

6
Tickets shipped: 3
Surfaces aligned

Mixpanel
WebEngage
React Native
ReactJS

ShippedFigma design system · 2025

App Rebrand: Suplyd V1 → V2

The app had grown feature by feature for years with no shared visual language holding it together. Led the rebrand from the original Figma file to a new V2.0 system spanning mobile and web.

V1 → V2
Design system: Mobile + web
Surfaces updated

Figma
React Native
ReactJS
Design tokens

ShippedPlatform migration · 2024

Odoo 15 → 18 Upgrade

Three major versions behind and blocking every new integration. Migrated the core ERP from Odoo 15 to 18 with zero data loss and no disruption to live operations.

15 → 18
Versions jumped: 0
Data loss

Odoo
PostgreSQL
Python
Docker